Brand Feature — Middle Park

Velvet

Elevated Basics — California

Velvet by Graham & Spencer is a California label that has been doing one thing exceptionally well for over twenty years: the perfect basic. The tee that drapes exactly right. The tank that works under everything. The layer that does not need to be thought about.

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The Velvet Story

Twenty years of
the perfect basic.

Velvet by Graham & Spencer is a California label that has been doing one thing exceptionally well for over twenty years: the perfect basic. The tee that drapes exactly right. The tank that works under everything. The layer that does not need to be thought about.

The brand's fabric philosophy is its differentiator — proprietary blends developed to achieve a specific weight, drape and softness that standard jersey cannot match. Velvet pieces feel immediately different when you put them on.

A California brand that understands the art of getting basics exactly right — the perfect tee, the ideal weight, the fit that works on every body.

At Empress Melbourne

Foundations that
make everything better.

A wardrobe without a strong foundation of quality basics is a wardrobe that doesn't work. Our customers who discover Velvet typically become regular buyers — the brand earns that loyalty because the quality is consistent season after season.

A Velvet tee over a Raffaello Rossi trouser. A Velvet layer under an Alquema jacket. Good basics make everything else better.

For customers in Albert Park, Velvet offers a strong wardrobe base — the elevated basics that everything else is built around.

"Elevated basics with refined simplicity — exceptional materials, impeccable details, and thoughtful fits."
Velvet by Graham & Spencer — Available at Empress Melbourne, Middle Park

The Empress Edit

We don't buy the range.
We pick the best of it.

Each season, we go through the Velvet range and hand-select only the pieces we believe are exceptional — the cuts that flatter, the fabrics that last, the styles that will still feel great in years to come.

That means our selection is intentionally limited. When a piece sells out at Empress, it's gone. We won't reorder just to fill a rack — we'd rather wait for next season's best. If you find something you love here, don't wait.

Limited
Quantities per style
Seasonal
Fresh selection each season
Personal
Every piece chosen by the owner

Also at Empress Melbourne

More carefully
curated brands.

Alongside Velvet, our Middle Park boutique carries a handpicked selection of labels chosen for their quality, wearability, and timeless design — each personally selected for the Empress woman.

Foil
Relaxed contemporary New Zealand womenswear
Bella Dahl
Relaxed luxury womenswear
Brax
German precision fit, premium fabrics

Find Us

Visit Empress Melbourne
in Middle Park.

Address34 Armstrong Street, Middle Park VIC 3206
Phone0450 597 978
HoursMon – Fri: 10.30am – 5.30pm  |  Sat: 10.30am – 5pm
Get Directions

Velvet at Empress Melbourne

Velvet by Graham & Spencer is the Los Angeles label that turned the soft tee, the cashmere sweater and the easy cotton dress into wardrobe icons. At Empress Melbourne in Middle Park, we carry Velvet for the customer who lives in beautifully made basics — the woman whose favourite piece is the one she has worn a hundred times.

The collection is exactly what California luxury basics ought to be: heavyweight Pima cotton tees that hold their shape, washed cottons in colours you will actually wear, supple cashmere knits, easy slip dresses and throw-on layers. Restrained, well-cut, beautifully finished.

Our boutique sits on Armstrong Street, Middle Park, serving women in Albert Park, South Melbourne and Port Melbourne. Velvet pieces are hand-selected each season, in limited quantities.

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