Brand Feature — Middle Park

Fragonard

Parfumeur — Grasse, France Est. 1926

Fragonard brings French heritage through fragrance and accessories manufactured in France. An original journey where you can discover the mysteries of traditional perfumery — from quality control of the raw ingredients to the stunning packaging of the finished products.

✦

The Fragonard Story

A century of craft,
made in Grasse.

Fragonard was founded in Grasse in 1926 — the town in the south of France that has been the centre of world perfumery for centuries. The brand carries a distinctive French sensibility: beauty, craft, and a commitment to doing one thing exceptionally well for a hundred years.

The Fragonard range moves across eau de parfum, eau de toilette, soaps, creams, and beautifully presented gift collections — each one produced in Grasse to standards that have not changed in a century. The packaging is part of the experience: distinctly French, beautifully detailed, and designed to be kept.

At Empress Melbourne

The genuine article,
at a quiet price.

We carry Fragonard because it fills a gap. Our customers appreciate the genuine article — and in fragrance, Fragonard is exactly that. A French perfume house with a century of craft behind it, at a price that reflects quality rather than marketing spend.

It is also our strongest gift option — beautifully packaged, thoughtfully made, and distinct enough to feel like a genuine discovery. The range changes with availability and season; if you are looking for a specific scent or gift set, call ahead.

"An original journey through the mysteries of traditional perfumery — from raw ingredients to stunning finished products."
Fragonard — Available at Empress Melbourne, Middle Park

The Empress Edit

We don't buy the range.
We pick the best of it.

Each season, we go through the Fragonard collection and hand-select only the pieces we believe are exceptional — the cuts that flatter, the fabrics that last, the styles that will still feel great in years to come.

That means our selection is intentionally limited. When a piece sells out at Empress, it's gone. We won't reorder just to fill a rack — we'd rather wait for next season's best. If you find something you love here, don't wait.

Limited
Quantities per style
Seasonal
Fresh selection each season
Personal
Every piece chosen by the owner

Also at Empress Melbourne

More carefully
curated brands.

Alongside Fragonard, our Middle Park boutique carries a handpicked selection of labels chosen for their quality, wearability, and timeless design — each personally selected for the Empress woman.

Salus
Australian wellness and body care
Hanro
Swiss luxury lingerie and sleepwear
Foil
Relaxed contemporary New Zealand womenswear

Find Us

Visit Empress Melbourne
in Middle Park.

Address34 Armstrong Street, Middle Park VIC 3206
Phone0450 597 978
HoursMon – Fri: 10.30am – 5.30pm  |  Sat: 10.30am – 5pm
Get Directions

Fragonard at Empress Melbourne

Fragonard is the French perfumery that has been making fragrance, soap and home scent in Grasse — the perfume capital of the world — since 1926. At Empress Melbourne in Middle Park, we carry Fragonard for women who want their everyday rituals lifted by something genuinely lovely, and for the kind of gift that always feels considered.

The range is small-batch and unfussy: traditional eau de toilette, milled soaps, scented candles and finishing touches in beautifully simple French packaging. Nothing chases fashion, nothing tries too hard — which is exactly why these pieces stay on bedside tables and bathroom shelves for years.

Our boutique on Armstrong Street, Middle Park, serves women across Albert Park, South Melbourne and the wider bayside. Fragonard sits alongside our clothing as the small luxuries that finish a wardrobe — a French detail in an Australian boutique.

Explore More at Empress Melbourne

Homepage Hanro Salus Personal Styling Albert Park Middle Park Melbourne Fashion