Brand Feature — Middle Park

Foil

Contemporary Womenswear — Christchurch, New Zealand

Foil offers relaxed, contemporary clothing with ease of wear. Classic designs that stand the test of time, crafted from premium Australasian merino, natural fibres and innovative synthetics — designed to last.

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The Foil Story

Quiet design,
fabrics that earn their keep.

Foil is a Christchurch, New Zealand label working with Australasian merino, natural fibres and premium synthetic blends to produce clothing genuinely built for everyday life. The design ethos is quiet: no loud branding, no seasonal gimmicks, no unnecessary detail. Just well-cut garments in fabrics that earn their keep.

Merino is the backbone of the collection — a fibre that regulates temperature, resists odour, packs flat, and improves with wear. In Melbourne's changeable climate, a good merino piece is not a luxury. It is common sense.

At Empress Melbourne

Made for Melbourne's
changeable climate.

We carry Foil because it handles Melbourne beautifully. The climate here demands versatility — warm one morning, cool the next, sometimes both in the same day. Foil's merino and natural fibre pieces adapt without fuss.

Customers who discover Foil tend to build a small wardrobe of it because the pieces all work together. For women in Albert Park and surrounding areas, the merino pieces especially tend to sell quickly — if you are interested in Foil, come in early in the season.

"Classic designs that stand the test of time — relaxed, contemporary, and made to last."
Foil — Available at Empress Melbourne, Middle Park

The Empress Edit

We don't buy the range.
We pick the best of it.

Each season, we go through the Foil range and hand-select only the pieces we believe are exceptional — the cuts that flatter, the fabrics that last, the styles that will still feel great in years to come.

That means our selection is intentionally limited. When a piece sells out at Empress, it's gone. We won't reorder just to fill a rack — we'd rather wait for next season's best. If you find something you love here, don't wait.

Limited
Quantities per style
Seasonal
Fresh selection each season
Personal
Every piece chosen by the owner

Also at Empress Melbourne

More carefully
curated brands.

Alongside Foil, our Middle Park boutique carries a handpicked selection of labels chosen for their quality, wearability, and timeless design — each personally selected for the Empress woman.

Alquema
Australian sculptural design, fluid and distinctive
Vassalli
Elegant European knitwear and essentials
Brax
German precision fit, premium fabrics

Find Us

Visit Empress Melbourne
in Middle Park.

Address34 Armstrong Street, Middle Park VIC 3206
Phone0450 597 978
HoursMon – Fri: 10.30am – 5.30pm  |  Sat: 10.30am – 5pm
Get Directions

Foil at Empress Melbourne

Foil is the New Zealand label that puts colour and print at the centre of a wardrobe. At Empress Melbourne in Middle Park, we carry Foil for women who want the joy of a real print — the kind that makes a piece unmistakably theirs — without giving up shape, structure or finish.

Each Foil collection is built around statement prints in beautifully cut everyday silhouettes — easy dresses, well-tailored pants, soft knits — designed by women, for women, with a generous fit and a confident hand. It is the brand we recommend for adding personality to a considered wardrobe.

Empress Melbourne is on Armstrong Street, Middle Park, serving Albert Park, South Melbourne and Port Melbourne. Foil is hand-selected each season — the prints we love, the cuts that work, in genuinely limited quantities.

Explore More at Empress Melbourne

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